Understanding your customer is one of the most important things every business should be able to do. However, it is particularly important for small businesses. Why? Because only by having a clear definition of the exact type of customer you are trying to reach can you make the most of your limited marketing dollars and have the biggest impact on your bottom line. You need to know your 'target market'.

Read more

It may not be flu season but there is always someone in the office willing to spread their germs. Be aware! ABC news reports Presenteeism, or put more simply sick workers that drag themselves into the office are costing the economy a reported $34 billion in lost productivity through the spread of office infection. So how can we mitigate the spread of infection throughout your workplace and ensure that it isn't a ticking time bomb for unproductiveness and reduced productivity this winter?

Read more